Employer Branding Agency

The right people do not need persuading. They need to see themselves in it.

AI-generated image from the HUMAN STRUCTURES series: Six people in dark coats cross a wide stone plaza together, low sunlight casting long, sharp shadows behind them.
HUMAN STRUCTURES

We use AI where it makes us better – here too. HUMAN STRUCTURES is an AI-generated image series, developed and curated by us. It shows what we stand for: structure, clarity, orientation. And how we work: with the tools of today and the standards we have always held.

Employer branding does not start with a recruiting campaign. It starts with an honest question: why should someone want to work here, specifically?

We make visible what genuinely distinguishes your company as an employer – credible, distinctive and relevant to the people who really fit. From employer positioning and EVP to the careers page and recruiting campaigns, we build an employer brand with substance. It attracts new talent, strengthens retention and turns HR marketing into a consistent, believable brand experience.

Employer brand

People do not apply to job ads. They apply to an idea of work.

The talent market does not forgive sameness.

An employer brand cannot invent culture. It shows why good people stay and who genuinely fits. That honest picture becomes a credible EVP for careers pages, content and recruiting. The result builds identification and trust because everyday experience confirms the promise.

What makes a strong employer brand?

A strong employer brand is honest, clear and consistent. It is based on what actually distinguishes the company and carries that truth across every touchpoint, from careers page to interview. The decisive factor is not the loudest promise, but a positioning that employees and applicants can genuinely experience.

Employer branding for SMEs and hidden champions.

MOREMEDIA® develops employer brands that connect company identity, talent attraction and retention. Positioning, careers page, content and recruiting campaigns are developed as one system, not as a separate HR world. That keeps the employer promise close to the corporate brand and makes every contact with candidates more credible and recognizable.

When does employer branding pay off most?

Employer branding is especially valuable when vacancies are hard to fill, turnover rises or the company is barely known as an employer. It also matters during growth, new locations or intensified recruiting. A clear employer brand attracts better-fitting people, improves orientation before application and strengthens the bond with existing teams.

From employer idea to application.

We combine foundation, presence, and activation into one employer experience:

  • Employer analysis: Thoroughly capture your strengths, culture, and perception as an employer.
  • Employer positioning (EVP): A clear employer promise and values brought to the point.
  • Employer branding strategy: Action plan for internal and external impact.
  • Career page: A convincing career section with a simple application process.
  • Recruiting campaigns: Targeted campaigns via the right channels.
  • Content & social media: Authentic insights that bring your culture to life.

Employer brand, built from the inside out.

Positioning, corporate design, career page, and recruiting campaigns interlock seamlessly with us. That doesn't create a separate HR world of its own, but an employer brand that credibly and visibly belongs to your whole company brand.

  • Real culture, not career clichés: We work out what employees actually experience day to day. That creates an employer positioning that sounds credible and doesn't inflate expectations artificially.
  • Employees genuinely involved: Interviews or workshops surface strengths, tensions, and stories worth telling. Involvement builds acceptance and delivers language that doesn't sound like it came from HR.
  • An EVP with decision-making power: The employer value proposition states who the company is attractive to, and why. It serves as a filter for messages, measures, and how you address different audiences.
  • Candidate journey, thought through end to end: Job ad, careers page, social content, and application experience all need to deliver on the same promise. We find the breaks and build a consistent journey from first contact to interview.
  • Recruiting connected to the brand: Employer communication isn't treated as a side brand. It fits the corporate brand while still putting the topics that genuinely interest talent front and center.
  • Material for ongoing use: The strategy produces usable messages, themes, and design guidelines. That lets your internal team communicate consistently over the long run, instead of just getting a one-off campaign.
Brands and companies that have already trusted our expertise:
Brucknerhaus
Lindpointner Torsysteme
GLOCK Perfection
Roco
Fleischmann
eTermin
Bauwissen.online
H&H Systems
LuxusLashes
Test Fuchs
ME'NOIA
SANO
XUND
MEGAWATT Group
IEA Press
ArchiCover
Bau Set
Amedia Hotels
Barcotec
Zukunftsagentur Bau
Coffeechecker
Pesttech
Job Guru
OstTelCom
Frequently asked questions

Answers to frequently asked questions about employer branding

What is employer branding?
Employer branding is the strategic building of an employer brand. It makes visible what a company stands for as an employer in order to attract the right talent and retain existing employees.
For which companies does employer branding pay off?
For everyone competing for skilled professionals – especially SMEs and hidden champions that want to become better known and more attractive as employers.
What is an EVP (employer value proposition)?
The employer value proposition sums up what makes you unique as an employer and what you offer employees. It is the basis of all credible employer communication.
How is employer branding connected to the corporate brand?
The two belong together. A strong corporate brand supports the employer brand – we consistently think both together.
Do you also build the careers page?
Yes. We design and develop compelling career pages with a simple application process – as a central building block of your employer brand.
Do you also handle recruiting campaigns?
Yes. We plan and run targeted campaigns across the right channels – including social media and performance marketing.
How long does it take to build an employer brand?
The strategic positioning takes shape within a few weeks; impact and awareness then grow continuously through consistent execution.
How is success measured?
Via metrics such as application quality, time-to-hire, campaign reach, and employee retention – we define the right goals together.
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We are proud that the quality of our services has been recognized at international awards.
1x
Caesar in Gold
moremedia award cäsar
3x
Honorable Mention
moremedia award honors
2x
Mobile Excellence Award
moremedia award mobile excellence
7x
Special Kudos
moremedia award special kudos
6x
Best UI Design
moremedia award ui
6x
Best Innovation
moremedia award innovation
6x
Best UX Design
moremedia award ux
1x
Notos Tourismuspreis
notos2023
Straight talk

Let's find out why the right people want to work for you.