Client

Gföllner

Recruiting & employer branding campaign for Gföllner

Work that does more — and a campaign that makes it visible.

For Gföllner, a recruiting campaign was developed that deliberately takes a different path: away from classic job messages, toward an emotional, attention-grabbing approach that sparks curiosity and sticks in the mind. The starting point was the challenge of filling over 150 new positions in a short time – in an environment of high workload and limited attention.

At the same time, the timeframe was ambitious: only two weeks passed from the first idea to the finished campaign. To meet this standard, we not only rethought the concept but also deliberately relied on modern technologies in the execution. To keep the tight schedule, AI-generated image and video worlds were used deliberately in the implementation — where it makes sense and without compromising quality. This made it possible to create visual content within a very short time that fits the campaign idea exactly and delivers the desired effect.

The campaign itself follows a clear logic: pared back, emotional, regional, and with a certain wink. Instead of complex explanations, the focus is on concise statements that are instantly understandable and spark interest. The goal was to make Gföllner visible as an employer that offers more than a job – real variety, meaning in the work, and pride in what you achieve together.

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“Des gföllt ma!” – A claim that says it all.

At the heart of the campaign is the slogan “Des gföllt ma!” — a deliberately chosen mix of dialect and brand reference that combines “I like that” with “Gföllner.” This linguistic double meaning creates instant closeness, feels familiar, and sticks in the memory. Combined with punchy statements like “Container Hightech. Des gföllt ma!” or “Unikate statt Serie. Des gföllt ma!”, a simple but effective logic emerges: every headline conveys a clear benefit — and the claim delivers the emotional confirmation.

This communicates not only what defines Gföllner, but also what it feels like. The message behind it: this is exactly the kind of job you'll love. One where you're part of something to be proud of.

A presence that works everywhere – from billboards to beer coasters.

The campaign was conceived as a holistic system and rolled out across a broad mix of channels. From classic out-of-home advertising to print and social media to attention-grabbing promotional materials and unconventional formats, the result is a consistent presence that reaches the target audience in a wide variety of everyday situations.

Especially effective: unusual touchpoints such as beer coasters in regional pubs that carry the campaign logic forward with humorous slogans. Right where conversations happen, the brand was made tangible. Complemented by giveaways and other promotional materials, a consistent overall picture emerged that is not limited to individual channels but anchors the message broadly and sustainably.

When employees carry the brand – in the truest sense.

As a complementary element, textiles in the style of the campaign were developed – deliberately understated, deliberately wearable, and deliberately not designed like classic advertising. The focus is on the slogan “Des gföllt ma!”, combined with strong statements that fit the campaign idea without feeling forced. The advantage: the brand isn't just communicated – it's lived.

Employees become authentic ambassadors who carry the campaign into everyday life. Clothing becomes a connecting element between company and team — visible, identity-building, and credible. That is exactly where it has its greatest impact: not as an advertising medium, but as an expression of belonging.

Strong visuals. Clear messages. Recognizable everywhere.

For social media communication, all campaign visuals were developed — both as static motifs and as motion formats in various versions. The focus was on precisely translating the campaign idea into visual content that instantly grabs attention and is intuitively understandable.

The design is deliberately pared back and built for maximum impact. Clear imagery, strong contrasts, and a consistent visual line ensure the motifs work regardless of format and are instantly recognized. The result is a presence that can be used flexibly and visually carries the campaign forward consistently in every placement

Moremedia impresses with competence, reliability, and creative solutions. The support is personal, uncomplicated, and solution-oriented. Our wishes were understood and implemented in a practical way — technically solid, visually appealing, and user-friendly. Changes and new requirements are handled quickly, without detours. That is exactly what good collaboration should look like. Thank you!

Irene Schneebauer |Source: Google

How we worked

From the first briefing to the result — structured and transparent in clearly defined steps.

01 — Analysis
Analyzed the applicant management process, mapped the candidate journey.

02 — Campaign Strategy
Defined the target audiences and tonality, selected channels, and created the content plan.

03 — Creative
Developed the campaign visual, produced videos, designed social media assets and the career website.

04 — Launch & Optimization
Ran social media ads, set up performance tracking, continuously optimized the results.

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FAQ

Frequently asked questions

We start with a target group analysis: Which job profiles are being sought, where can these people be reached, which messages convince them? For Gföllner, we developed a cross-channel campaign from this – from social media ads to the career website.

In the battle for skilled professionals, a plain job ad is no longer enough. Manufacturing companies need to show what sets them apart as employers — security, development, team culture. Employer branding creates that visibility in a targeted way.

Videos are indispensable in recruiting today. They show real everyday work, build trust, and perform significantly better on social media than static ads. For Gföllner, we produced campaign videos that give an authentic look into the working world.

We set up performance tracking from the very beginning: click-through rates, applicant numbers, cost per application, and the quality of incoming applications. Based on this data, we optimize continuously and report transparently on the results.