Frequently asked questions and answers

For which clients is MOREMEDIA® the right partner?

Our services are aimed primarily at small and medium-sized enterprises (SMEs) and Hidden Champions — companies that are often leaders in their field but don't necessarily stand in the spotlight. At the same time, larger corporations and well-known brands trust us, as do committed clients seeking strategic consulting, well-thought-out design, and technical excellence. What matters to us is not company size but attitude: we meet all clients and prospects at eye level — with respect for their expertise and genuine interest in their success. If you're looking for an agency with substance, attitude, and brand understanding, you've come to the right place.

Which clients has MOREMEDIA® already worked for?

We have had the privilege of working with many renowned companies – including Oberndorfer, Glock, Gasteiner, Goldwell, HAKA Küche, Plasser & Theurer, and ÖkoFEN. You will find a selection of projects with extensive detailed descriptions on our references page: /referenzen

How much does a professional website cost?

Every website we develop is based on an individual concept – with no pre-built templates whatsoever. That's why, after a free initial consultation, we prepare a precisely calculated fixed-price quote tailored exactly to your requirements. You usually receive this quote within 48 hours. That gives you planning certainty fast – transparent, binding, and to the point.

How long does it take to create a website?

The project timeline depends on the scope and complexity of your website – as well as on internal coordination and approvals. Our goal is to take as much work off your plate as possible: we develop proposals for structure, copy, and design that you only need to approve. That's how professional websites come to life in just a few weeks – technically flawless and compelling in content.

What is responsive web design and why is it important?

Responsive web design means your website adapts flexibly to all screen sizes and devices – from smartphone to tablet to desktop. At MOREMEDIA®, we place particular importance on every single page working optimally across all device classes. That's why we manually check every view in detail during development. For many years, we have consistently followed a mobile-first approach – meaning we start with the design for mobile devices, because that's where most usage happens today. This is how we ensure your website makes a strong impact on every device and creates digital experiences that stick.

What is a CMS and which system is right for my website?

For building our websites, we rely on the powerful business CMS Drupal. It gives us the technical freedom to build custom websites precisely to the requirements of our clients — with no limitations from templates, modules, or external plugins. This lets us deliver not only maximum stability and security but also the ability to implement extensions and special features seamlessly at any time — even years after go-live. Unlike WordPress, which we do not use for maintenance and usability reasons, we have optimized the Drupal backend over many years to make it especially intuitive and easy to use for our clients.

How will my website be found on Google?

Every website we develop includes the technical implementation of all relevant on-page SEO measures as standard – from optimized page structures to clean source code. On request, we also offer advanced SEO services, such as the automated integration of structured data according to the Schema.org standard. This way, we create a solid basis for strong Google rankings and ensure that your website reaches its full potential in search engines, too.

What does a professional corporate design include?

A professional corporate design is far more than a decorative shell. At MOREMEDIA®, we develop every brand identity based on a deep engagement with the company, its target audience, and its strategic goals. The result: visual identities that not only feel contemporary but remain recognizable over the long term, work across many applications, and communicate consistently – on every channel.

Logo, corporate design, and corporate identity?

A logo is a company's central identifying mark – compact, concise, visually to the point. Corporate design, on the other hand, encompasses the entire visual appearance: colors, typography, imagery, layout principles, and much more. It ensures a consistent, recognizable presence across all media. Corporate identity goes further still and also includes a company's attitude, values, language, and behavior. At MOREMEDIA®, we make sure that logo, design, and identity mesh perfectly – for an authentic brand presence with character.

How much does a good corporate design cost?

Our corporate design services are available in various tiers — from a lean starter package for founders to comprehensive brand identities for established companies. We always define the scope individually and purposefully, so that both specific requirements and available budgets can be taken into account. The result is a design system that fits your company precisely — regardless of size or industry.

Why is a consistent visual identity so important?

A consistent visual identity is a decisive success factor in building a strong brand. Only when colors, shapes, typefaces, and imagery are used consistently across all channels does recognition emerge – and with it, trust. At MOREMEDIA®, we make sure all design elements are perfectly coordinated so your company is clearly positioned and perceived as professional – from the first contact to long-term customer loyalty.

How does a corporate design project work?

For smaller corporate design projects, we start with a detailed briefing session in which we gather all relevant information so we can work in a targeted, precise way. Based on this input, we develop creative drafts, which we present comprehensively a few weeks later – including well-thought-out application examples that make the big picture visible. If the first proposal doesn't match your expectations, we place no limit on revision rounds. For larger projects, we usually conduct a structured brand workshop in which we, together with our clients, work out all the elements needed for a coherent appearance that suits the target group. On this solid foundation, a corporate design emerges that doesn't just look good but sustainably carries and clearly positions the brand.

What does a digital agency do?

A digital agency combines strategic thinking with technical implementation and creative design. At MOREMEDIA®, we develop digital brand presences that go beyond pure web design: we create visual identities, digital experiences, and systems that make our clients more successful in the long run. Our focus is on tailor-made solutions – whether for websites, corporate designs, or digital tools – that convince both functionally and visually. Efficiency, usability, and brand impact always take center stage.

How does a digital agency differ from an advertising agency?

A classic advertising agency often thinks in campaigns, print media, and one-off measures – a digital agency, on the other hand, plans in digital processes, cross-system communication, and sustainable strategies. At MOREMEDIA®, we develop digital brand presences designed for long-term impact: we think technology, design, and strategy together from the very start. The result: solutions that don't just look good, but actually work – across channels, user-centered, and future-proof.

How do I find the right digital agency for my company?

Choosing the right digital agency determines whether your project is merely executed – or becomes a true success. When making your choice, look for experience, references, and whether the agency truly understands your target audience, your business model, and your brand. At MOREMEDIA®, every project begins with a personal conversation in which we find out together whether we are a good fit. If you're looking for digital solutions with strategy, design strength, and technical substance, we look forward to your inquiry.

What are the advantages of a full-service digital agency?

The biggest advantage of a full-service digital agency is holistic support: strategy, design, technology, and further development come from a single source – without losses at interfaces, duplicate coordination, or breaks in style. At MOREMEDIA®, we make sure all digital measures mesh perfectly – from the first concept to ongoing optimization. For our customers, this means less effort, clear points of contact, and a brand presence that convinces in content, visuals, and technology.

What is meant by brand positioning?

Brand positioning means placing a company in the market so clearly and unambiguously that target groups immediately recognize what the brand stands for – and why it is relevant. It's about defining strengths, working out differentiators, and conveying a consistent image. At MOREMEDIA®, we develop positionings that are strategically sound and emotionally charged – so brands don't just become visible, but stay top of mind.

Why is a clear brand positioning so important?

A strong brand thrives on clarity. Only when your target audience understands what your company stands for and what value it offers can trust emerge – and from that, long-term loyalty. Clear brand positioning creates orientation in the market, sharpens your external profile, and provides direction internally as well. At MOREMEDIA®, we see positioning not as a mere communication tool, but as the strategic foundation for lasting success – visually, verbally, and entrepreneurially.

How do I find the right positioning for my brand?

The right positioning doesn't come from gut feeling – it's based on a thorough examination of target groups, competition, corporate values, and market potential. At MOREMEDIA®, we develop positionings within a clearly structured brand workshop: together with our clients, we analyze strengths, identify opportunities for differentiation, and formulate a brand identity that holds up in substance and inspires in design. This is how we create the foundation for a brand that makes an impact – externally and internally.

What are typical mistakes in brand positioning?

One of the most common mistakes is trying to address as many target groups as possible at once – and coming across as interchangeable in the process. Using generic phrases without clear differentiation is also problematic. A vague positioning makes it hard for potential customers to place the brand or identify with it. At MOREMEDIA®, we make sure brands speak a clear language, position themselves boldly, and stay authentic – because that's the only way real relevance emerges.

When is the right time for a rebranding?

A rebranding makes sense when the company has evolved strategically, is addressing new target audiences, or wants to differentiate itself more clearly from the competition. Changes in the service portfolio, a generational transition, or a visual identity that no longer feels contemporary are also signs that the time has come to think about a brand relaunch. At MOREMEDIA®, we guide rebranding processes strategically, visually, and communicatively – so that change gives rise to new strength.

Can strong brand positioning boost business success?

Yes — and significantly so. A clear and convincing brand positioning influences purchase decisions, strengthens customer loyalty, and increases recognition in the market. It ensures that your brand stands out from the competition, builds trust, and becomes strategically and emotionally anchored. At MOREMEDIA®, we develop positionings based on analytical foundations that also unfold strong emotional impact — for brands with lasting success.

How much does a professional online store cost?

The cost of a professional online shop depends heavily on the desired feature set, the number of products, the choice of system, and any integrations with payment or merchandise management systems. At MOREMEDIA®, we do not develop standard solutions but tailor-made e-commerce platforms precisely aligned with your requirements – technically, visually, and strategically. After a no-obligation initial consultation, you receive a transparently calculated fixed-price offer that gives you planning certainty and is tailored exactly to your business model.

Which store systems are there and which one is right?

Choosing the right store system depends heavily on your business model, product portfolio, and planned features. At MOREMEDIA®, we analyze in an initial consultation exactly which solution makes the most sense for your requirements. We work with proven open-source systems such as Drupal Commerce or Shopware, but also implement custom developments when needed. Our focus is always on maximum flexibility, ease of use, and future-proof extensibility – so your e-commerce project stays successful in the long run.

How long does it take to build an online store?

How long it takes to develop a professional online shop depends on the complexity of the project, the desired feature set, and the necessary integrations and coordination processes. At MOREMEDIA®, we guide the entire process in a structured, efficient way – from concept and design to technical implementation. Many projects can be completed within a few weeks. Already in the initial consultation, we give a realistic time estimate and make sure your shop is not only online quickly but convinces from day one.

What must a modern online store be able to do?

A modern online shop has to do far more than just display products: it should sell, inspire, and build trust. That includes a clearly structured design, intuitive user guidance, fast load times, and smooth handling of payment and shipping. At MOREMEDIA®, we also focus on seamless integration with external systems such as inventory management or payment providers, legal compliance (e.g. GDPR and Austrian Commercial Code conformity), and targeted conversion optimization. Our shops are designed to be technically scalable, visually compelling, and successful in the long term.

How will my online store be found on Google?

For your online shop to become visible on Google, it takes more than good content – what matters is a technically clean implementation, clear page structures, and targeted on-page SEO measures. At MOREMEDIA®, we factor in these foundations during development. On request, we also offer further SEO services such as structured data integration, load time optimization, and keyword analyses. This is how we lay the groundwork for strong positions in the search results and ensure your shop gets found where people are searching.

What exactly is social media marketing?

Social media marketing encompasses the strategic use of social networks to make companies visible, engage in dialogue with target audiences, and build brands sustainably. It's not just about likes and reach — it's about relevant content, genuine interaction, and targeted campaigns. At MOREMEDIA®, we develop social media strategies aligned with your brand — authentic, well thought out, and with clearly measurable value.

Which channels make sense for my company?

Which social media channels make sense for your company depends heavily on your target audience, your communication goals, and the nature of your offering. While Facebook and Instagram are ideal for emotional storytelling and visual products, LinkedIn is a powerful tool, especially in B2B. TikTok can unlock great potential with a young audience. At MOREMEDIA®, we analyze where your brand shines brightest – and build a tailored channel strategy on that basis, one that delivers impact instead of just reach.

How often should you post on social media?

The optimal posting frequency depends heavily on the platform, the target audience, and the available resources. More important than the sheer number, however, is the regularity and relevance of the content. At MOREMEDIA®, we recommend a strategically planned editorial structure that puts quality, timing, and added value first. This creates a consistent presence that builds trust and grows reach sustainably – without any artificial busywork.

How much does professional social media marketing cost?

The cost of professional social media marketing depends heavily on scope, objectives, and the services you need. Whether it's strategy development, ongoing management, content production, or paid campaigns – we put together individual service packages tailored precisely to your brand. After a no-obligation initial consultation, MOREMEDIA® provides a transparent quote that lays out all your options – including clear goals, effective measures, and fair pricing.

Should you run ads on social media?

Yes — as long as it's strategically thought through. Targeted social media advertising can significantly increase reach, interactions, and conversions. It's not about blanket “boosting,” but about precisely defined target groups, creative ad formats, and precise analysis. At MOREMEDIA®, we develop social advertising campaigns tailored to your brand, your message, and your goals — efficient, measurable, and focused on long-term success.

What is meant by web-based process digitalization?

Web-based process digitalization means replacing manual or analog workflows with digital systems that can be operated in the browser. This allows companies to make internal and external processes more efficient – for example through digital quotation platforms, price list management, product databases, or booking systems. The goal is to automate recurring tasks, reduce sources of error, and put resources to better use.

What advantages does digital transformation bring for companies?

Digital transformation enables faster processes, better data availability, and greater scalability. Companies benefit from more efficient workflows, clear responsibilities, and an improved user experience – internally and externally. At the same time, new opportunities emerge for collaboration, customer loyalty, and market positioning. Digital solutions ensure that companies are more agile, more transparent, and future-proof.

How do I start digitalizing my business processes?

It starts with analysis: Which processes currently cost a lot of time, are error-prone, or don't scale? Together with MOREMEDIA®, we develop a tailor-made concept from this – including technology selection, user guidance, and feasibility assessment. Often, small, targeted tools are enough to achieve noticeable efficiency gains. In addition, we are happy to inform you about funding programs that provide financial support for digitalization measures.

Which systems are suitable for digitalizing my processes?

Suitable are all web-based systems that can be adapted exactly to your workflows. These include, among others, quote calculators, booking tools, price list management, product databases, customer portals, internal administration platforms, and automated form systems. At MOREMEDIA®, custom-tailored solutions are created that are technically scalable, visually appealing, and usable in the long term — directly in the browser and without unnecessary software installations.

How much does a web-based digitalization solution cost?

Most digitalization projects fall in the lower to mid five-figure range. This depends heavily on the desired feature set and the complexity of the processes. What matters: even smaller tools can make a significant contribution to increasing efficiency. In addition, there are attractive funding programs that support digitalization initiatives. We are happy to advise you individually and prepare a clearly calculated quote on a fixed-price basis.

How do you recognize a technically good website in a B2B environment?

A technically sound B2B website is characterized by clear messages, logical user guidance, fast load times, clean technical implementation, and a clear focus on goals. Content, design, and function mesh seamlessly.

How does website development by MOREMEDIA® differ from site-builder or template websites?

MOREMEDIA® develops websites individually based on brand strategy, target audiences, and business model. Unlike website builders, the result is not a standard layout but a tailored solution with long-term scalability.

How does a website project at MOREMEDIA® work?

A website project starts with analysis and conceptual design, followed by UX structure, design, technical implementation, and go-live. MOREMEDIA® guides the entire process strategically, creatively, and technically from a single source.

Are search engine and AI optimization part of website development?

Yes. Website development at MOREMEDIA® takes SEO fundamentals, structure for AI systems (e.g. clear content, FAQs, semantic structure), plus performance and technical cleanliness into account from day one.

Which technologies does MOREMEDIA® use in website development?

MOREMEDIA® works with modern, scalable systems such as Drupal and individually developed solutions. The focus is on security, performance, extensibility, and long-term maintainability.

What is a web application – and when does a company need one?

A web application is browser-based software that takes on individual tasks – such as portals, customer areas, tools, or interfaces. It pays off as soon as standard software reaches its limits and processes need to be mapped precisely.

How do you recognize a good web application in a B2B environment?

A good B2B web application is characterized by intuitive operation, clear role and permission concepts, fast performance, clean technical implementation, and stable integration with existing systems.

When is a custom web app better than off-the-shelf software?

As soon as your workflows deviate from the norm, standard software hits its limits. A custom web app maps exactly your processes, avoids license traps, and can be extended freely – with full data sovereignty.

Which companies benefit most from a web application?

Above all, SMEs and hidden champions with individual workflows benefit – for example, for customer portals, internal tools, configurators, or connecting existing systems.

How does a web application project at MOREMEDIA® work?

A web application project starts with analysis and conceptual design of the workflows, followed by UX, architecture, development, testing, and go-live. MOREMEDIA® guides the entire process strategically and technically from a single source.

How much does developing a web application cost?

Costs depend on scope, requirements, and functionality. After a brief initial consultation, MOREMEDIA® creates a transparent fixed-price quote with clearly defined services and goals.

Can a web application be integrated into existing systems?

Yes. We connect web applications to ERP, CRM, and third-party systems via secure interfaces (APIs), so data flows centrally and without duplicate maintenance.

Which technologies does MOREMEDIA® use for web applications?

MOREMEDIA® works with modern, scalable systems such as Drupal and individually developed solutions. The focus is on security, performance, extensibility, and long-term maintainability.

Does MOREMEDIA® also handle further development and support after launch?

Yes. Beyond go-live, MOREMEDIA® supports companies with further development, optimization, content expansion, and strategic adjustment of the website.

Why are web applications a strategic success factor?

Digital processes increasingly determine efficiency and competitiveness. Tailor-made web applications make processes faster, more secure, and scalable – a real advantage over rigid standard software.

What is search engine optimization (SEO)?

Search engine optimization (SEO) covers all measures that help a website get found better in the unpaid (organic) search results of Google & co. The goal is sustainable visibility for the right search queries — and thus more qualified visitors, inquiries, and revenue, without paying for every click.

How long does it take for SEO to take effect?

SEO is a medium- to long-term strategy. The first effects usually show after 3 to 6 months, with significant ranking and visibility gains often after 6 to 12 months – depending on your starting point, the competition, and the pace of implementation. In return, well-executed SEO works sustainably and keeps building over time.

How much does professional search engine optimization cost?

Costs depend on your starting point, competition, and goals. It's common to start with an SEO audit, followed by ongoing management, because rankings build over time. After a free initial consultation, you receive a transparent quote with clearly defined services and goals.

What is the difference between SEO and SEA (Google Ads)?

SEO delivers visibility in the organic, unpaid search results and works sustainably. SEA (search engine advertising, e.g. Google Ads) means paid ads that bring immediate visibility but only as long as budget keeps flowing. In practice, the two complement each other perfectly – SEA for fast results, SEO for long-term, cost-efficient growth.

How is the success of SEO measured?

Success in SEO is measured by clear metrics: rankings for relevant keywords, organic traffic, visibility index, click-through rate (CTR), and above all conversions – that is, inquiries, leads, or purchases. MOREMEDIA® sets up transparent monitoring with Google Search Console and Analytics and reports regularly on progress.

What is technical SEO and why is it important?

Technical SEO ensures that search engines can crawl, understand, and index a website without problems. This includes fast load times and good Core Web Vitals, a clean page structure, mobile optimization, structured data, correct redirects, and error-free indexing. Without this foundation, even the best content remains invisible.

What is local SEO?

Local SEO makes a business visible for location-based searches — such as ‘advertising agency Linz’ or ‘near me’. Key levers are an optimized Google Business Profile, consistent directory listings, local content, and reviews. For regional SMEs in particular, Local SEO is one of the most effective channels.

Are SEO and AI visibility (GEO) connected?

Yes, closely. AI search systems like ChatGPT or Google AI Overviews mostly draw on existing search indexes. A technically clean, well-ranking website is therefore the foundation for being cited in AI answers as well. SEO and generative engine optimization (GEO) complement each other — we think of both together.

Why SEO with MOREMEDIA® from Linz?

MOREMEDIA® combines over 23 years of experience in SEO, content, and technical implementation. We deliver the audit, technical SEO, content, and local SEO from a single source – with dedicated contacts, transparent reporting, and a sustainable strategy instead of short-term tricks. The result is visibility that lasts.

What is meant by online marketing?

Online marketing covers all measures for digital visibility, lead generation, and customer engagement via online channels such as search engines, social media, email, display advertising, or content platforms — with the goal of achieving measurable results for companies.

Which services are part of online marketing?

Core services include search engine advertising (SEA), search engine optimization (SEO), social media ads, email marketing, content marketing, performance analysis, and conversion optimization. Depending on the objective, suitable channels are strategically combined.

When does online marketing make sense for a company?

Online marketing makes sense when companies want to increase their visibility, build structured lead paths, or achieve measurable customer actions — especially in competitive or growth scenarios.

How does online marketing differ from traditional advertising?

Traditional advertising is often one-dimensional and hard to measure. Online marketing, by contrast, delivers data-driven results, transparent performance tracking, and flexible real-time control across digital channels.

How does MOREMEDIA® work in online marketing?

MOREMEDIA® develops strategic online marketing plans across channels, implements campaigns with clean technology and analytics, and optimizes them based on KPIs. The focus is on efficiency, goal orientation, and the sustainability of all measures.

How is the success of online marketing activities measured?

Success is measured via defined KPIs such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), conversion rate, visibility scores, or revenue relative to investment. Tracking tools and analytics platforms provide the data basis.

Which target audiences do companies reach with online marketing?

Online marketing reaches both broad consumer groups and clearly segmented B2B decision-makers. Targeting parameters let you address prospects by industry, behavior, region, interests, or search intent.

How much does online marketing cost?

Costs depend on channel selection, campaign scope, duration, and the competitive environment. Once your goals are defined, MOREMEDIA® creates a transparent budget and action package with clear success indicators.

Does MOREMEDIA® also support strategic development after launch?

Yes. Beyond the initial campaign planning, MOREMEDIA® supports continuous optimization, reporting, and adjustment of the measures to secure lasting results.

How much does an accessibility audit cost?

That depends on the size and complexity of the website. We audit a representative selection of typical pages and processes. After a short initial consultation, you receive a transparent proposal with a clearly defined scope – usually far cheaper than fixing things later under time pressure.

Are companies legally required to provide accessibility?

With the European Accessibility Act and its national implementation (the accessibility legislation), an obligation has applied to many companies since June 2025 – especially in e-commerce and digital services. We clarify whether you are specifically affected in an initial consultation.

Isn't an overlay tool or accessibility plugin enough?

No. Automated overlays rarely fix real barriers reliably and are under legal criticism. We resolve barriers directly in the code — sustainable, genuinely usable by screen readers, and legally sound.

What is the difference between WCAG, EN 301 549, and the BFSG?

The WCAG are the international technical standard, EN 301 549 is the European norm built on it, and the BFSG or Accessibility Act is the legal obligation. We audit and implement according to WCAG 2.2 (level AA) and thereby meet the legal requirements.

How long does an accessibility audit take?

An audit is usually completed in one to three weeks, depending on the size of the website. We plan the subsequent implementation along the prioritized list of issues – critical points first.

Does the website have to be completely rebuilt for this?

In most cases, no. Many barriers can be fixed directly in your existing website. Only when the technical foundation fundamentally stands in the way is a relaunch the smarter investment — and we'll tell you honestly.

What is an accessibility statement?

An accessibility statement publicly documents how accessible a website is, which standards are met, and how users can report problems. For many providers it's mandatory – we create it correctly and reliably.

Does MOREMEDIA® also provide ongoing accessibility support?

Yes. Every change can introduce new barriers. On request, we regularly re-audit the website, train the editorial team, and keep the achieved standard permanently stable.

Is AI even worth it for my company?

That depends on your processes and goals, not on trends. We honestly assess where AI delivers real value and where it doesn't – sometimes the recommendation is: it's not worth it here yet.

Are you tied to specific AI providers or tools?

No. Our advice is vendor-independent, and we recommend the solution that fits your requirements, your processes, and your budget.

How do you ensure responsible use of AI?

We factor governance in from the start: clear data flows, traceable decisions, and sensible guardrails for use within your company.

Do we have to invest big in AI right away?

No. We deliberately start small — with a prioritized use case and a pilot that proves the benefit. Only then do we scale.

Does MOREMEDIA® also implement the solutions?

Yes. Beyond consulting, we integrate tools, automate processes, and develop custom web applications where needed – strategy and execution from a single source.

How much does AI consulting cost at MOREMEDIA®?

That depends on the scope and objectives. After a short initial consultation, you receive a transparent proposal – it often starts with a compact assessment of where you stand.

What does AI development mean at MOREMEDIA®?

We build custom AI solutions for concrete use cases – from assistants and automation to your own AI server. Instead of bolting on a ready-made tool, we develop something that fits your data, processes, and systems.

When is custom development worth it instead of a ready-made tool?

As soon as your own data, sensitive content, or specific processes are involved. That's where standard solutions hit their limits in integration, accuracy, and control – and a dedicated solution that belongs to you pays off.

Are we tied to a specific AI provider?

No. We choose the right models and tools for your use case and build in a way that lets components be swapped later. You stay flexible instead of being permanently tied to a single platform.

What is a central AI server for your team?

A shared AI environment that we set up for your company. Your employees connect via MCP, use the same tools and knowledge sources, and you control updates and approvals centrally – instead of every department maintaining its own tools.

What is the difference between AI development, AI consulting, and GEO?

GEO ensures visibility in AI answers, AI consulting clarifies strategy and use cases. AI development is the building itself — the technical implementation of your custom solution.

Can the AI be integrated into existing systems?

Yes. We connect the solution to CRM, ERP, DMS, and other systems via stable interfaces – in close coordination with your web development.

How much does AI development cost at MOREMEDIA®?

That depends on the use case, data situation, and scope. After a free initial consultation, you receive a transparent proposal – it often starts with a clearly defined prototype.

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the systematic optimization of content and digital presence so that AI search systems like ChatGPT, Google AI Overviews, Perplexity, and Gemini recognize a brand as a trustworthy source, represent it correctly, and cite it in their answers. The goal is no longer just a ranking in the results list, but being named in the AI answer itself.

How does GEO differ from classic SEO?

Classic SEO optimizes for positions in Google's results list, GEO optimizes for appearing as a source in AI-generated answers. The focus shifts from the click to the brand mention. GEO doesn't replace SEO but builds on it: without a technically sound, indexed website, a brand won't be cited by AI systems either.

Which AI systems does GEO optimize for?

GEO thinks across platforms. Optimization targets ChatGPT, Google AI Overviews and Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. Since these systems predominantly access existing search indexes, a strong SEO base forms the foundation for visibility in all AI answers.

Do I need GEO if I'm already doing SEO?

Yes. According to Gartner, classic search volume will decline by around 25% by 2026, while more and more queries are answered directly by AI systems. If you optimize exclusively for classic search engines, you become invisible to a growing share of your audience. GEO deliberately extends existing SEO strengths with AI visibility.

How do you measure the success of Generative Engine Optimization?

GEO is measured using AI-specific metrics: AI Presence (how often does the brand appear in defined prompts?) and AI Share of Voice (how present is the brand compared to the competition?). MOREMEDIA® sets up ongoing monitoring and reports transparently on mentions, citations, and development.

Which content do AI systems prefer to cite?

AI systems prefer clearly structured, fact-based, and up-to-date content with unambiguous answers. A Princeton study (Aggarwal et al., 2024) shows: GEO-optimized content increases AI visibility by up to 40%, and content with concrete statistics and source citations is cited 37% more often. A clear H2/H3 structure, concise introductions, FAQ sections, and structured data are decisive.

How long does it take for GEO to take effect?

First improvements in AI visibility usually show within 4 to 12 weeks, depending on your starting position, competition, and how frequently the AI systems update. GEO is an ongoing process: authority, mentions, and citations build over time and are continuously refined through monitoring.

How much does Generative Engine Optimization cost at MOREMEDIA®?

Costs depend on your starting point, competition, and scope. It's common to start with an AI visibility audit, followed by ongoing management. After a free initial consultation, you receive a transparent quote with clearly defined services and goals.

Why GEO with MOREMEDIA® from Linz?

MOREMEDIA® combines over 23 years of experience in SEO, content, and technical implementation with generative engine optimization. We deliver the audit, AI-optimized content, structured data, the technical foundation, and monitoring from a single source – with dedicated contacts and proven expertise for SMEs and hidden champions in the DACH region.