For Better Lives Inside – Bringing spaces to life.
In this project, intensive brand building and targeted brand positioning together with the client resulted in a comprehensive corporate design that clearly positions the brand and makes its values and vision visually tangible. As a corporate design agency, we defined the central brand values in a workshop, which served as the foundation for the visual and strategic direction. Through the deliberate use of colors, typography, and design elements, the design projects the company's expertise in conception, consulting, and planning in the field of building technology. The close collaboration enabled us to create a brand identity that resonates emotionally while remaining functional — ideal for the demands and ambitions of the modern construction industry.
Technical competence and human warmth — united in one visual identity.
FAQ
Frequently asked questions
In building technology, expertise, reliability, and innovative strength are decisive. For Leitwerk, we created an identity through shades of green, clear typography, and the guiding star as a design element — one that radiates technical competence and human warmth.
The guiding star is inspired by the North Star – humanity's most reliable point of orientation for centuries. It symbolizes Leitwerk's role as a reliable partner navigating complex planning challenges.
It begins with an intensive workshop in which we jointly develop brand values, positioning, and vision. For Leitwerk, the workshop results formed the core of all subsequent design decisions.
Potential clients today almost always check the online presence first. A professional corporate design signals competence and quality awareness — decisive when planning services are awarded.
Yes. We develop professional PowerPoint and Keynote templates as well as proposal templates that consistently translate your corporate design into everyday business communication.
