Corporate Design & Web Presence

The color system is clearly structured and deliberately reduced: restrained in appearance, unambiguous in its assignment across all applications. The typography supports the company's precise, professional tone – matter-of-fact, highly legible, without pushing itself to the fore. Together, color and type create a calm framework that carries the content and visually anchors EBP's commitment to clarity and structure.

To keep the new presence consistent across all touchpoints, we handed EBP a practical corporate design manual. It defines logo usage, clear space, color system, typography, and imagery, and provides clear specifications for recurring applications – from business stationery and project documents to outdoor advertising and online templates. The manual is designed so that external service providers such as print shops or trade fair builders can also implement brand material in line with the rules.

The design system brings all design building blocks together in a logically structured library: color tokens, type scales, the image and icon world, plus reusable components for the central layouts. This makes the presence feel unified both in detail – say, in a single envelope or a website section – and in the big picture. The system is designed so it can be carried into new applications without a break.

Beyond the digital touchpoints, we transferred the design system to the analog brand touchpoints that matter most in the construction sector: business stationery, envelopes, folders, and promotional items, as well as outdoor communication on site and in the urban space. Construction site banners, citylights, the trade fair stand, and email banners carry the brand consistently from first visibility at the construction site through to contact via the website – every format speaks the same design language.