Connected by solutions. Brand design for NTIT.

We listen closely to our clients to truly understand their needs and goals. When designing, we are only satisfied once we are thrilled with the results ourselves. And when it comes to presenting our work, we take an unconventional path. We show our clients the complete, finished corporate design, including well-thought-out rulebooks and application examples, instead of releasing individual fragments – to make the big picture clearly visible.

Of course, this also means that we as an agency may have to rework things more than once. But the real effect the brand will later unfold — and which we can let our clients experience in its entirety — matters more to us than the supposed security of fragments approved in isolation. We firmly believe that our approach delivers the best result for our clients, and we guarantee this approach to every client we accompany through the entire brand process.

Whenever we modernize the design of our clients, we try to retain elements and reinterpret them in a modern way – continuing the company's DNA on the one hand and making it fit for the years ahead on the other. At NTIT, it turned out over the years that the "&" (and) was in fact no longer used in everyday language. We took this into account and, in redesigning the logo, turned this element into a distinctive stylistic device with multiple meanings, which now appears in the new logo in the form of a stylized cable with a touch of the infinity symbol.

A particularly demanding task in this project was selecting typography that fit both aesthetically and functionally. On the one hand, the typography was meant to emphasize the company's values and set the design apart from competitors; on the other hand, numerous frequently used special characters placed special demands on the new corporate font that only a few typefaces could meet. After careful consideration, we chose a combination of the bold, distinctive typeface "Borda" and a reinterpretation of a classic – "Arial Nova". This combination comprehensively covers all functional criteria for body text and data sheets while still not being a widely used standard font. With it, we successfully achieved the desired balance between company values and functional requirements.

The color concept picks up the orange from the previous design and carries it into the new corporate design in a slightly adjusted shade. It is complemented in the new brand design by a deep dark blue that forms a calm counterpoint.

The newly developed brand design has already been extensively tested on numerous print materials and advertising media and has proven itself. The designs created according to the rules of the system add up to a clearly defined look with high recognition value. Whether on textiles, brochures, or exterior design – everything bears the signature of the NTIT brand, makes employees proud of their company, and clearly shows who it is about.