Strategic rebranding and a clear design system

With its clear formal language and balanced typography, the Stoiber Maschinenbau logo already brings a strong visual identity. In the rebranding, it was not redesigned but deliberately staged. In the design manual, we define a striking, space-claiming use: large, present, and consciously positioned. This turns the logo not just into a mark of recognition but into a powerful design instrument across the entire visual presence.

For the typographic design in the rebranding of Stoiber Maschinenbau, the choice fell on the Baru Sans typeface — a geometric sans serif with high recognition value. Its precise construction, clean lines, and characteristically clipped terminals with 90° angles give the typeface a modern, technical aesthetic that fits the company's positioning perfectly. Baru Sans brings not only visual rigor and structure to the design but also feels approachable and contemporary. Thanks to its neutral yet distinctive character, the typeface is ideally suited for a wide range of applications — from headlines on trade fair stands to body copy in brochures or digital interfaces. In combination with the existing logo and the new design elements, Baru Sans supports a clear, confident brand voice that communicates competence and innovative strength in equal measure.

The visual identity of Stoiber Maschinenbau is shaped by a clearly defined, technical-looking color concept. At its core are two main tones: Precision Blue and Industrial Navy. While Precision Blue signals competence and innovative strength with its bold, cool character, the deeper Industrial Navy lends the identity stability, professionalism, and depth. A special highlight is the defined Tech Gradient, which connects both tones in a harmonious transition – a design element that makes dynamism and technological precision visually tangible. The gradient is tilted at 11° and creates a subtle yet effective sense of movement in the layout. The color concept is not only functional and versatile but also strengthens recognition of the brand across all channels – digital and analog alike. It creates the visual foundation for a modern, focused brand presence that consistently communicates technical excellence.

The many application examples show how the developed design system proves itself in practice: whether on folders, trade fair stands, or business stationery – the visual identity unfolds its full effect in every situation. The clear design system ensures recognizability, while flexible layout principles allow precise adaptation to different formats. This way, the brand essence of Stoiber Maschinenbau is carried outward consistently and convincingly.

For the Stoiber Maschinenbau online presence, a well-thought-out structure and design concept was developed that unites brand identity and usability. Clear navigation paths, generous white space, and a flexible grid system form the basis for a contemporary design tailored to the target group. The digital design follows the principles of the corporate design and consistently carries its visual language into the digital space – reduced, functional, and highly recognizable.