Client
Gasteiner

Brand website for Gasteiner Mineral­wasser

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A digital brand presence with rhythm and clarity.

With the new website, we bring Gasteiner's brand promise to life digitally: fresh, clear, and full of vibrant emotions. The relaunch doesn't just bring the new brand design to the web – it consistently translates the brand world into a multisensory digital experience. Interactive elements such as mood-based Spotify playlists, finely tuned animations, and precise microinteractions amplify the emotional impact of the brand. The consistent web design makes Gasteiner tangible digitally – as a brand that doesn't just inform, but inspires. At the same time, a clearly structured page and navigation concept ensures that B2B customers, media representatives, and retail partners also find their way quickly and intuitively. The technical implementation and website development are based on a flexible Drupal architecture that enables the Gasteiner team to maintain and evolve the content of the new brand website efficiently – with no compromises on loading speed, security, or responsive behavior.

A brand website that makes Austria's best-known mineral water brand tangible in digital form.

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gasteiner cans
gasteiner cans mobile 1

With the new website, we bring Gasteiner's brand promise to life digitally – fresh, clear, and full of vibrant emotions that make the brand's rhythm tangible and stage the connection between naturalness and music in a unique way.

gasteiner icons
gasteiner icons mobile

Thirsty for more? A CTA that catches the eye.

In the footer of the Gasteiner website, a beautifully staged call-to-action element puts a fitting finishing touch on the digital brand experience: the phrase “Thirsty for more?” first appears as a fine outline text that comes to life in a gentle color animation — a visual impulse that skillfully picks up on the dynamism and freshness of the brand. The background is a calm image of blue water droplets that subtly emphasizes the natural origin of the mineral water while lending the element a refined frame. The animation remains understated yet effective, sparking curiosity and elegantly leading to contact — a striking conclusion that is both aesthetically compelling and an invitation to interact.

gasteiner footer
gasteiner footer mobile

Experience it mobile. Feel it intensely. Hear it personally.

The new Gasteiner website unfolds its full impact on mobile devices, too – thanks to precise fine-tuning of every element for small displays. Layout and typography adapt flexibly to different screen sizes, while animations and touch interactions were developed specifically to feel just as clear, refined, and emotional on smartphones and tablets as on desktop. In addition, we integrated Spotify playlists directly into the site: users can let curated sounds accompany them, supporting the mood and content of each page. These playlists can be expanded or swapped at any time via the intuitive Drupal backend. This makes Gasteiner's new brand experience not only visually tangible but also acoustically alive – individual, vibrant, and accessible everywhere.

gasteiner mobile screens 2
gasteiner mobile screens 2
gasteiner minerl selection 1
gasteiner minerl selection 4
gasteiner minerl selection mobile new

Technical clarity for the highest standards — the structure behind the aesthetics.

Alongside a strong brand presence, we placed equal importance on well-thought-out functionality when developing the Gasteiner website: for B2B customers, distribution partners, and media, we created a clear, multi-level information architecture that accounts for the specific requirements of all target groups. The site deliberately combines carefully staged animations and micro-interactions with structured navigation, so users can access relevant content quickly and purposefully at any time — whether detailed product data sheets, press and media contacts, or current event information. Integrated filter and search functions also deliver instant results and shorten click paths. The result is a website that unites inspiring brand experiences with efficient content discovery: intuitive to use, technically high-performing, and precisely tailored to the needs of each user segment.

Questions and answers about this reference project

Gasteiner is one of Austria's best-known mineral water brands and stands for naturalness, quality, and alpine freshness. MOREMEDIA® developed a modern, brand-compliant website for Gasteiner as well as a comprehensive online marketing strategy that excites consumers digitally.

How does MOREMEDIA® develop an online marketing strategy for consumer goods brands?

For consumer brands like Gasteiner, we start with a target group analysis and competitive research. From that, we derive a cross-channel marketing mix combining SEO, social media, display advertising, and content marketing – aligned with the brand values and the consumers' purchase decision journey.

What role does content marketing play for a beverage brand?

Content marketing is crucial for building an emotional connection to the brand. For Gasteiner, that means stories about origin, nature, and alpine quality that resonate with consumers and get shared. Good content strengthens SEO visibility and positions the brand as a credible source of information.

How does MOREMEDIA® measure the success of online marketing measures?

We define clear KPIs at the outset – such as organic visibility, page views, time on site, conversion rate, and social media engagement. Ongoing monitoring via Google Analytics, Search Console, and social media analytics ensures transparency and enables quick optimizations.

We have been working with MOREMEDIA® for several months now and are very satisfied with their work. The agency always meets the agreed deadlines – projects are completed on time and reliably, even when changes are requested at short notice. The output is always of the highest quality – creative and innovative solutions that regularly exceed our expectations. The team is always easy to reach and responds quickly to inquiries – usually within a few minutes. Working with MOREMEDIA® is very pleasant and professional. We can warmly recommend MOREMEDIA® and look forward to many more successful projects!
Lukas Astegger |Source: Google

How we worked

From the first briefing to the result — structured and transparent in clearly defined steps.

01 — Concept & Strategy
Planned the brand website and online marketing strategy for greater visibility.

02 — Brand Experience
Designed a high-quality, emotional brand experience — right down to the staged CTA.

03 — Functionality
Implemented well-thought-out features for B2B customers and sales partners.

04 — Mobile & Fine-Tuning
Precisely fine-tuned all elements for mobile devices.

05 — Launch & Marketing
Published and made visible with the online marketing strategy.

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FAQ

Frequently asked questions

For consumer brands like Gasteiner, we start with a target group analysis and competitive research. From that, we derive a cross-channel marketing mix combining SEO, social media, display advertising, and content marketing – aligned with the brand values and the consumers' purchase decision journey.

Content marketing is crucial for building an emotional connection to the brand. For Gasteiner, that means stories about origin, nature, and alpine quality that resonate with consumers and get shared. Good content strengthens SEO visibility and positions the brand as a credible source of information.

We define clear KPIs at the outset – such as organic visibility, page views, time on site, conversion rate, and social media engagement. Ongoing monitoring via Google Analytics, Search Console, and social media analytics ensures transparency and enables quick optimizations.