Fast implementation, a manageable target area, maximum attention. Flexible recruiting in times of pandemic and skilled labor shortage.
Especially in times of the pandemic, certain industries are experiencing an unprecedented boom. In this case, the most renowned Austrian manufacturer of quality bicycles was looking for numerous new employees through our long-standing client hekro Personalservice. The task was clear: create a campaign within a very short time that could launch flexibly and quickly and generate maximum attention in a geographically manageable target area. We took on the challenge and developed a cross-media recruiting campaign that, alongside social media and a display campaign, once again relied on a true print classic — the good old flyer.
Cross-media outreach to the right talent — at the right time, on the right channels.
FAQ
Frequently asked questions
A job ad fills one open position. A cross-media campaign builds employer attractiveness across all relevant channels – print, social media, job boards, out-of-home. For hekro, we developed a channel matrix that is visible exactly where the target group can be reached.
Staffing providers have to communicate as employer and recruiter at the same time. For hekro, we developed a campaign visual that conveys both roles — visually strong, clear in its message, and adaptable to every format from social post to billboard.
We set up UTM parameters, pixels, and conversion tracking to measure exactly which channel generates which applications. For hekro, we continuously optimized click-through rates and shifted budgets to the best-performing channels.
Yes — we handle the creative development, technical preparation for all poster formats, and can coordinate the media booking. OOH advertising increases your visibility as an employer in the region and complements your digital channels perfectly.
