Talents United: new friends, new memories, new skills

Talents United is far more than just a culinary road trip — it's a vibrant platform that brings together young, ambitious cooking talents from all over Europe and turns them into friends. Chefs from Poland, Germany, France, Romania, Switzerland, and Austria meet here to create new taste experiences together, share memories, and learn skills from one another. To present this special event optimally for a young, trend-conscious audience, we developed an excitingly staged and dynamically animated microsite.

The website not only provides comprehensive information about all the stops and highlights of the journey, but also offers interested young talents an uncomplicated way to apply directly. We paid special attention to the user experience: the microsite delights with numerous scroll-based animations that turn a visit into an interactive experience, as well as finely tuned scheduling controls that allow content to be published, swapped, or updated automatically – always perfectly aligned with the event's timeline. A version optimized for mobile devices additionally ensures a particularly smooth and intuitive “flow” tailored specifically to the mobile usage behavior of young target audiences, making the experience seamless on the go as well.

A candidate journey from first click to application — seamless and convincing.