Client

Carlovers

Website and social media for Carlovers

In the world of car care, one name stands for innovation and quality: Carlovers. With their promise to clean vehicles by hand on the line in just 20 minutes — no appointment needed — they set new standards. Our mission? To carry this unique experience into the digital landscape while staying true to this innovative style.

With an avant-garde web redesign, we have completely redefined Carlovers' digital presence and lifted it to a whole new level. The goal was to create not just an aesthetically appealing website, but an incomparable online experience that impressively reflects Carlovers' innovative strength and comprehensive range of services. The new website combines clear, structured information with flowing, organic animations that vividly showcase the broad range of services and turn discovering them into an intuitive experience.

Whether car wash, professional specialty cleaning, or individual add-on services — everything is now just one click away and instantly accessible to users. We placed particular emphasis on prominently integrating current promotions and on making the online purchase of gift vouchers as simple and fast as possible: in just a few seconds, a voucher can be bought and sent digitally.

With this comprehensive digital upgrade, Carlovers once again underscores its role as a pioneer and innovation leader in the industry. The new website not only reflects the company's high quality standards but also strengthens customer loyalty in the long term through a modern, user-centered online offering. We are proud to be part of this exciting evolution and to accompany Carlovers on this journey!

A digital presence and social media that reflect the passion of the target audience.

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Compact copy, precise wording, perfect for smartphones – that was the brief for the Carlovers website. We not only followed this guideline closely but added elements that make it easier for customers to find information: instantly visible opening hours, a retro ticker for current offers, and a design that largely forgoes photos and puts videos in the spotlight instead.

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Consistently tailored to the individual, with a devotion to subtle details – this philosophy naturally extends to our animated icons. Every detail was carefully crafted to ensure that nowhere on the new website does a run-of-the-mill impression arise. The skillful interweaving of all these nuances creates a website with unmistakable character.

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Discover Carlovers: the social media campaign

Carlovers up close: with our social media campaign, we open the door to a world full of passion, precision, and genuine enthusiasm for car care. The content is far more than accompanying posts – it continues the clear, modern communication style we already established successfully with the new website. Our goal is not only to inform the more than 20,000 Facebook and Instagram followers quickly and precisely, but to entertain them, excite them, and tie them even more closely to the Carlovers brand.

Dive into engaging posts that share valuable knowledge about professional car care, discover tips and insights straight from the specialists' everyday work, and get inspired by current promotions. The campaign brings the wide range of services — from the car wash and premium detailing to exclusive add-on services — vividly to the screen.

Fast, compact information offers real value and keeps the community perfectly informed at all times. At the same time, we deliberately use entertaining, easily accessible formats to make the fascination around Carlovers even more tangible. The result is a dynamic, authentic online world that makes Carlovers come alive not only as an innovation leader but also as an approachable, modern brand – anew every day.

We came across this agency by chance. So far everything to our complete satisfaction: friendly, competent, good ideas, projects are implemented quickly – that's all we, Carlovers Autopflege GmbH, need!
Radek Veselka |

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