For Profi Personal, we developed a completely new brand identity from the ground up – with clear positioning, a strong corporate design, a memorable slogan, and a modern website. The result: a fresh, confident presence that communicates professionalism and reliability at first glance.
How did the new brand presence for Profi Personal come about?
The starting point was a precise realignment of the brand positioning. We worked out the core values and personality of Profi Personal and developed a corporate design that reflects exactly that: modern, dynamic, clear, and confident. The color world of vibrant yellow and elegant anthracite creates an unmistakable appearance.
What is behind the new logo and the slogan?
The new logo shows a stylized speech bubble in the shape of the letter “P” – a symbol that unites communication, clarity, and the company name in a single, timeless mark. The slogan “Weil es ist, wie der Name schon sagt!” sums up what Profi Personal is all about: competent, reliable, professional.
What role did typography play in the new corporate design?
The typography of Profi Personal thrives on deliberate contrast: the dynamic brush font “Hot Ness” brings energy and movement to the design and underscores the passionate company culture. As a calm counterpoint, a clean, timeless typeface ensures readability and structure. This combination creates a visual experience that feels both powerful and professional.
How was the new corporate design implemented on the website?
The new website presents itself in the striking yellow-anthracite combination and embodies the company identity consistently on every page. Intuitive navigation and a clear content structure give both companies and job seekers quick access to relevant information – the brand message runs from the homepage all the way to the job board.
How can social media posts be created on-brand without an agency?
Specifically for Profi Personal, we developed a flexible system of Canva templates that enables the team to create high-quality posts and stories themselves – quickly, easily, and always on-brand. The templates offer enough creative freedom to respond creatively to current topics without diluting the brand identity.
