Client

Wirtschaftskammer Österreich

Social media and ad campaign

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From zero to a Facebook image campaign for "Friends on the Road" in 24 hours

The Austrian Economic Chamber (WKO) commissioned us to highlight the outstanding work of Austrian transport companies through targeted social media posts on Facebook. After all, Austria's hauliers secure the supply of people and businesses every day – and not just in times of crisis. We are convinced that this achievement deserves recognition and developed a complete ad campaign, “Die Transporteure & Friends on the Road,” within 24 hours.

Social media and ad campaign for one of Austria's largest interest groups.

Idea and strategy

Through positive communication, the aim is to highlight the importance of Austrian transport companies as a central and indispensable supply lifeline for all people and businesses in Austria. A key factor is explaining that transport companies hold this key position not only in times of crisis but ensure Austria's supply every single day. At the same time, it pays respect to all employees in the transport industry for their outstanding work.

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

The hashtag #ohnewennundaber deliberately conveys that Austria's transport companies are there for Austria, its people, and its businesses, no matter what comes. Every day, they make a vital contribution that would be impossible to do without – in good times and in difficult ones.

Friends on the Road social media campaign for the Austrian Economic Chamber

The slogan

The slogan "Wahre Friends sind immer da" (True friends are always there) communicates that Austria's transport companies secure the country's supply every day – and not just in times of crisis. It is meant to show that the work of transport companies deserves its due appreciation in "normal times" as well, and should not be taken for granted. In the visuals, the slogan was directly coupled with the brand design of "Friends on the Road".

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

The entire campaign spans 5 central topic areas, covered through dedicated Facebook posts as well as ads in various media.

Friends on the Road social media campaign for the Austrian Economic Chamber

Ensuring the supply of the Austrian population

Austria's transport companies have always supplied the people of Austria with everything they need for daily life. [...]

Supplying the Austrian population

Austria's transport companies have always supplied people with everything they need for daily life. [...]

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

Supplying Austrian businesses

Austria's transport companies secure the supply of manufacturing businesses and thus the continued existence of the Austrian economy. [...]

Ensuring supply to domestic companies

By supplying production facilities, Austrian transport companies guarantee the continued existence of the economy. [...]

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

A tribute to the achievements of everyone working in the transport industry, especially in times of crisis

Even in difficult times, Austria's transport companies are there for the population. [...]

Recognizing the work of everyone in the transport industry (especially during the crisis)

Austria's transport companies are there for Austria and its people, even in times of crisis. [...]

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

Direct delivery service by small-scale carriers – from the warehouse to your home.

Austria's small-scale carriers have always delivered goods right to your doorstep. [...]

Delivering goods right to people's front doors, by small-scale transport operators

Austria's small-scale hauliers have always delivered everything people in Austria need, right to their front door. [...]

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

Transport companies commit to solidarity in good times and bad

Day after day, Austria's transport companies supply people and businesses with everything they need. [...]

The transport companies' commitment to standing together in good times and bad

Austria's transport companies stand for and by Austria. Every day, they supply people and the economy with everything they need. [...]

Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber
Friends on the Road social media campaign for the Austrian Economic Chamber

From inquiry to roll-out in under 24 hours

Not quite 24 hours after the first phone inquiry, the data package of the finished social media campaign was already made available for download to everyone involved in the various countries, and all posts were scheduled for automatic publication. First-class commitment, motivation, and the highest quality of execution — even when the situation demands maximum agility — these are the values MOREMEDIA® stands for.

Dear Markus, a big thank you to you and your team for the fast, professional, and creative implementation!
Günther Reder, WKÖ-Fachverbandsobmann

How we worked

From the first briefing to the result — structured and transparent in clearly defined steps.

01 — Idea & Strategy
Developed the positioning and campaign idea for the transport company.

02 — Slogan & Hashtag
Set “Wahre Friends sind immer da” and #ohnewennundaber as guiding motifs.

03 — Topics & Content
Worked out five central topic areas as posts and ads.

04 — Roll-Out
Rolled out quickly — on Facebook and in regional media.