What did the project for NICON comprise?

A new, clearly positioned website for brand consultant Nicole Hinum – professionally designed and convincing in conversion.

What is special about the user guidance?

The website asks visitors directly how much time they have and, depending on the answer, presents matching content at different levels of depth.

How does the website reflect Nicole's love of detail?

Down to the smallest detail: many coherent details add up to an unmistakable overall picture – just like in Nicole's own work.

What role do imagery and metaphors play?

A specially created visual world sets visitors' minds in motion and uses metaphors to spark the imagination.

Even the cookie banner is special?

Yes: instead of a standard banner, there's an individually designed solution – because Nicole loves details.

Client

Nicon

Web design and web development for brand expert Nicole Hinum

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The brand drives success

As a brand expert, Nicole Hinum develops strategies, concepts, and copy for inspiring brand communication. In her new brand consultancy, she focuses on precisely carving out the values of a brand, recognizing potential, and getting it to the point. For Nicole, we created a powerful new web design and built the web development from the ground up — a website with a unique personality. The technological basis is Drupal — the low-maintenance, easy-to-use open-source CMS regarded worldwide as the first choice for long-lasting business websites.

The Nicon website was honored with the “Special Kudos Award” at the CSSDesignAwards. In addition, the website received the “Best Innovation,” “Best UI Design,” and “Best UX Design” awards in the Public Awards.

A web presence that itself becomes a calling card for professional brand work.

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Individuality for the website's visitors, too

Time — an essential factor these days. We immediately ask website visitors how much time they have and, based on their answer, present different versions of the website — from a quick overview to an intensive full experience, each visitor decides for themselves how they want to let the Nicon website sink in.

“If you notice the details, you'll
love working with NICON.”

Nicole's work is often about details. Small things that add up to a thoroughly coherent overall picture, giving companies and brands an unmistakable identity. With the website, we placed particular emphasis on picking up some of these fine details and bringing them to life in a subtle way. From the twinkling of the starry sky in the website's background to pulsating button effects, it was important to us to portray the world of Nicon authentically. But best see for yourself and discover the details at www.nicon.at!

Imagery and metaphors that set the mind in motion

To match Nicon, we created a visual world meant to set visitors' minds in motion and kick off the mental cinema. Metaphors that conjure images in the viewer's mind, awaken emotions, and tell stories.

Visual metaphors that inspire the mind

To match Nicon, we created a visual world that sets visitors' minds vibrating and starts the mental cinema. Metaphors that spark vivid images in the viewer, ignite emotions, and tell stories.

Normally you couldn't care less about cookies?! Not here.

Normally, nobody gives a second thought to something as mundane as a cookie banner. Nicole Hinum does. And because she loves details, her website features not just a standard cookie banner but a lovingly designed notice that will bring a smile to visitors' faces.