What did the project for Meissl Peuerbach comprise?

Corporate design, website, online marketing, and social media – a digitally convincing all-around presence for a brand with tradition.

How does the corporate design connect tradition and modernity?

It picks up the familiar brand colors and reinterprets them: a trust-inspiring light blue paired with fresh, activating yellow.

What role does the slogan play?

“Meissl. Macht’s möglich.” captures the brand promise in a clear and memorable way.

Why are clear, tangible messages so important?

The more understandable and tangible a message is, the easier trust comes – especially in a world full of complexity and information overload.

What matters in social media and ads marketing?

On attention in the blink of an eye: content on Facebook, Instagram, and Google Ads has to catch on instantly – otherwise it gets scrolled away.

Client

Meissl Peuerbach

Corporate Design, Website & Social Media

learn more

For 125 years, customers have trusted Meissl for bathrooms, heating, facades, flat roofs, and sheet metal work in Peuerbach. From now on, we communicate this trust on every level — from corporate design to the website to the social media channels.

What do customers really buy? Certainly not mere products or services. They buy quality of life, security, relief, excitement – in short: a better feeling in their everyday lives. And one thing is always certain: people entrust the important aspects of their lives only to those with whom they feel truly well looked after. Trust is therefore not just any factor – it is the decisive key that determines success or failure in brand communication.

At its core, advertising always has one goal: to build, strengthen, or expand trust. It's not about being loud, but about being credible. Not about dazzling, but about convincing. Meissl, a company rich in tradition with an impressive history and genuine values, has everything it takes to communicate this trust in an honest and authentic way.

Our task was to make this strong foundation visible. So we developed a consistent external communication that reflects Meissl's full competence, lived integrity, and deep sense of responsibility across all channels. Every touchpoint with the brand now conveys exactly what people need to make a conscious, confident decision: authenticity, reliability, and the certainty of being able to count on a partner who doesn't just promise but delivers.

Corporate design, website, and social media from a single mold — a consistent brand presence across all channels.

Visit website

Meissl's new corporate design presents itself in a fresh yet tradition-conscious look that deliberately picks up the familiar brand colors and reinterprets them. At its center are a trust-inspiring light blue, standing for reliability, clarity, and professionalism, and a fresh, energizing yellow that embodies energy, optimism, and new perspectives. This color world unites the values that have always defined Meissl with a modern, vibrant character that makes the company's presence contemporary and memorable.

The new design is accompanied by the slogan “Meissl. Macht’s möglich.” (Meissl. Makes it possible.) – a concise message that captures exactly what Meissl is about at its core. Customers don't just experience products or services here – they receive tailor-made solutions that offer precisely the quality of life they are looking for. Solutions they can trust, because they are based on real competence, deep understanding, and genuine reliability.

The new visual language makes the connection between tradition and progress clearly recognizable. Meissl presents itself as a partner that knows its roots while possessing the courage and innovative strength to actively shape the future – always in the service of the people who place their trust in them.

The new corporate design comes in Meissl's traditional colors — a trust-inspiring light blue paired with a fresh, energizing yellow. The slogan “Meissl. Macht’s möglich.” communicates that customers receive solutions here that give them the quality of life they want – and that they can trust.

A website full of integrity and trust.

No matter how modern, dynamic, or interactive a website is designed today — in most cases it still remains a medium of classic one-way communication. The user sees what is presented to them. “What you see is what you get” — and nothing more. That's exactly why it's crucial that a website offers everything a potential customer needs at first glance to establish a basis of trust. Real decisions don't arise from beautiful images or animated effects alone, but from a coherent, credible overall impression.

For a company to build trust through its web presence alone, design, content, and functionality must work together perfectly. The web design and the information on offer must “speak for themselves” and give users the feeling from the very first moment: I'm in the right place. I can rely on competence, experience, and integrity here.

For Meissl, this philosophy was implemented consistently. From the concise slogan and precise, authentic website copy to clear, credible imagery, compelling references, and an extensive knowledge base – the entire online presence radiates trust as far as the eye can see. Every single piece of content, every design line helps visitors orient themselves quickly, feel informed, and intuitively reach a positive decision – even before the first direct contact is made.

View project teaser

Print materials and promotional items - tangible communication

The clearer, more understandable, and more tangible a message is for people, the easier it is for them to allow trust. Especially in a world often shaped by complexity and information overload, simplicity becomes the decisive success factor. Meissl's entire external communication follows exactly this principle.

Alongside the new website and digital communication, all print materials and advertising media were also consistently designed in the classic Meissl manner: clearly structured, produced to a high standard, and with a visual and verbal world that credibly conveys the company's values. From folders to brochures to business stationery, all materials radiate the same integrity and clarity that have always defined Meissl.

These carefully crafted analog media are not mere add-ons but an essential part of holistic brand communication. They round off the presence, create additional touchpoints, and strengthen trust – because people can feel that every contact with the brand is well thought out and authentic. Meissl thus stays true to its own standards across all channels: appearing reliable, competent, and trustworthy.

Social Media — Quality of Life at First Glance

Social media is a fast-moving playing field. Content on Facebook, Instagram, or via Google Ads has only the blink of an eye to capture attention. If an ad doesn't catch users within moments, it vanishes into the endless expanse of digital space — forgotten before it ever had a real chance to make an impact. That's exactly why it was clear: here too, our approach for Meissl had to be built on real values — on clarity, authenticity, and a strong emotional anchor.

Our approach was therefore: let us show quality of life. Not in the form of empty promises or overloaded staging, but as Meissl's honest answer to people's big questions: safety, comfort, reliability. With Meissl's products and services, we offer concrete solutions for exactly these needs — and exactly these solutions were to be the basis of our social media communication.

Every campaign, every ad should not only spark interest within a few seconds but also create a feeling of trust. Build an emotional connection that lasts longer than the brief moment of a scroll. That this approach works is evident not only in the positive feedback but also, quite objectively, in the social media insights: more engagement, longer dwell time, and above all a genuine build-up of brand trust. Further proof that honesty, authenticity, and quality remain the strongest currency even in the fast-moving digital world.

Very competent and professional support. Our new homepage is a big hit with me and our customers alike. Looking forward to our next advertising campaigns together.

Hanspeter Meissl |

Source: Google