Client

Galateich

Corporate design relaunch and new website

A fresh look for Galateich

For Galateich, we realized a comprehensive corporate design relaunch that redefines the brand and gives it a modern, powerful presence. At the center was the complete redesign of the logo, which now reflects the company's values and future orientation with clean lines, fresh shapes, and a contemporary aesthetic. Building on this new visual base, we developed a carefully coordinated color concept that strengthens the brand identity and ensures recognition.

The new presence is complemented by modern, finely balanced typography that harmoniously rounds off Galateich's appearance and ensures consistency and professionalism across all applications. Every design decision was geared toward making both the company's tradition and its innovative strength visible.

A central element of the relaunch is the new, user-friendly website, which not only consistently integrates the corporate design but makes it tangible. With clear structures, appealing visual elements, and intuitive navigation, the site conveys at a glance what Galateich stands for. The company's identity comes across as authentic, modern, and convincing – on desktop as well as on mobile devices. Technologically built on Drupal – the low-maintenance, easy-to-use open-source CMS regarded worldwide as the first choice for long-lasting business websites. The new brand presence thus creates the perfect foundation for a successful future.

A visual language that sparks anticipation long before the guest opens the door.

Visit website

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Flowing elegance: the new Galateich typography

The new typography for Galateich was selected and designed with particular care to support the brand identity on every level. Characteristic are the flowing lines of the typeface, a subtle but effective allusion to the central theme of water – the connecting element and soul of the Galateich brand. This modern yet elegant typography convinces with a clear design language, high readability, and a harmonious aesthetic that conveys professionalism and a contemporary feel in every application.

Combined with the fresh, naturally inspired color concept and the newly developed logo, a cohesive visual identity emerges that presents Galateich consistently, authentically, and memorably. The new typography contributes significantly to optimizing communication: it ensures recognizability, builds trust, and underscores the company's modernity and appetite for innovation.

Whether on the website, in print products, or in digital applications — the typeface works everywhere like a common thread that connects and strengthens the brand presence. Galateich is thus perceived at every level as a clear, strong, and future-ready brand.

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Recurring design elements within a corporate design are crucial for a brand's recognition. Consistent use of logo, color concept, and typography ensures that the brand is perceived clearly and memorably.

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Individual and intuitive: the custom-made corporate icons

For Galateich's new brand presence, unique corporate icons were developed that are far more than decorative elements. Each icon was tailored to the company's individual style and visual language, so all symbols integrate seamlessly and harmoniously into the overall design. They pick up on the brand's formal world and design line, helping to create a continuous, consistent appearance.

The icons take on a central guiding function within the design. They help explain content intuitively, make complex information quick to grasp, and visually support users on their journey through the website and other communication media. Their clear, pared-back design ensures they are easy to understand everywhere without interrupting the flow of content or distracting from the essentials.

The targeted use of these icons lastingly strengthens Galateich's visual identity. They not only ensure high recognizability but also decisively shape the user experience. The result is a consistent, professional, and at the same time vibrant brand presence that works across all channels and conveys Galateich's values clearly and memorably.

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Visual clarity and user-friendliness: the new website

The new Galateich website impresses across the board with its stylish yet highly functional design. It's clear at first glance: great value was placed on aesthetics, quality, and user-friendliness. The clearly defined structures and intuitive navigation allow visitors to find their way without detours and quickly reach the information they want – effortlessly, efficiently, and pleasantly.

The design goes far beyond pure visual appeal. Every section of the website is thoughtfully structured, every feature tailored to users' needs. Whether searching for information, browsing the service overview, or making initial contact – all paths are clearly visible, logically arranged, and optimized for frictionless use.

By combining contemporary aesthetics with high usability, a coherent overall picture emerges that convinces on both desktop and mobile devices. The new online presence showcases Galateich's values and identity in a fresh, modern, and authentic way, effectively presenting the company with a new, refreshing look. The result is a digital experience that builds trust, radiates professionalism, and leaves a lasting impression.

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How we worked

From the first briefing to the result — structured and transparent in clearly defined steps.

01 — Concept
Developed the brand identity and design guideline for the natural pool specialist.

02 — Typography
Chose and styled a typeface with flowing lines.

03 — Corporate Icons
Developed tailor-made icons for the visual language.

04 — Website
Implemented an aesthetic, user-friendly web presence.