Having an app developed: affordable for SMEs too

Whether it is a customer app, a tool for the field team or an app you sell yourself: MOREMEDIA develops apps as custom software for companies in Austria and across the German-speaking region. The app is published under your name on Apple's App Store and on Google Play, as a free download or for purchase.

When your own app pays off for SMEs

An app pays off when people regularly complete a task on their smartphone and use the device's features to do it. Typical examples:

• Customers reorder, book appointments or check the status of their order without calling.
• The field team records orders, photos and signatures directly at the customer's site.
• Service technicians open maintenance plans and document their visits on site.
• Employees receive information, shift schedules or forms on their own device.
• A company offers its own idea as an app and sells it through the stores.

What matters is the everyday benefit: How often will the app be used, what work does it take off people's hands, and does it need the camera, location or notifications on the lock screen? If a task is only done occasionally at a computer, a web application is often the better choice. You can read about the differences in the article Developing a web application.

Why an app costs less than many expect

The idea of an expensive major project often dates from a time when every platform had to be developed completely separately. Today, the effort can be kept deliberately small on several levels:

• Start with the most important features: The first version focuses on the process with the greatest benefit. More features follow once the app has proven itself.
• Plan iPhone and Android together: Depending on the requirements, both versions can now largely be developed together instead of starting from scratch twice.
• Connect existing systems: Data from your ERP, CRM or website flows into the app instead of being maintained twice.
• Low running costs: After launch, operation and updates come at manageable costs.

We choose the right technology for your app based on its features, target devices and connections, not on a fixed formula.

What drives the cost of an app

There is no flat price for an app, because no two apps are alike. The cost of app development depends mainly on these points:

• The number of features and screens in the first version.
• Login, user roles and different permissions.
• Interfaces to existing systems such as ERP, CRM or accounting.
• Device features such as the camera, location, notifications or use without an internet connection.
• Design, content and multiple languages.
• Selling through the stores, as a paid app or with in-app purchases.

The clearer these points are at the start, the more accurate the estimate. That is why we start with an initial consultation, after which you quickly receive a first cost estimate.

App Store and Google Play: publication included

For an app to appear on the App Store and Google Play, you need a developer account with Apple and with Google, a store listing with texts and images, and a review by each store. Apple charges an annual fee for its developer program, Google a one-time registration fee. We guide you through the setup, prepare the store listings and submit the app for review. Apple and Google decide when it is approved.

If the app is meant to generate revenue, two possible revenue models are a paid download or purchases within the app, for example for additional features or a subscription. In both cases, the stores keep a share of the revenue. We clarify in the concept which model suits your idea.

After launch: operation and further development

An app is not finished once it is published. Apple and Google release new versions of their operating systems every year, interfaces change, and users ask for new features. We keep your app up to date, install updates and develop it further with you. The running costs remain low and predictable.

How your app comes to life with MOREMEDIA

• Initial consultation: You describe your idea, and we ask about the target group, the most important features and existing systems.
• Cost estimate: Shortly after the conversation, you receive a first estimate of effort and costs.
• Concept and clickable prototype: Processes and screens become visible before development starts. You can read how good interface design helps on the page about user interface design.
• Development and testing: The app is built in stages that you test along the way.
• Publication: We bring the app to the App Store and Google Play.
• Support: Updates, further development and support from a single source.

For the initial consultation, it helps to note down briefly: Who will use the app, which three features matter most, which systems should it connect to, and when should it be available? You can find more about our custom developments on the page about web applications and apps.

App development at a glance

• MOREMEDIA develops apps for iPhone and Android, published on the App Store and Google Play.
• Your own app is affordable for SMEs too when it starts with the most important features.
• After an initial consultation, you quickly receive a first cost estimate.