B2B online shop: custom, without licence fees and independent
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Business customers order differently from consumers. They expect their own prices, reorder by item number and pay on account. A B2B online shop with Drupal Commerce comes with these features, without ongoing plugin or licence fees.
For manufacturers, wholesalers and distributors in Austria, a B2B shop is often the most important digital ordering channel. Many start with a rented shop system and soon notice that the very features that matter in B2B cost extra there. That is why MOREMEDIA builds B2B online shops with Drupal Commerce, an open-source solution that belongs to you and can be extended to suit your needs.
What a B2B shop needs to do
In B2B, features are standard that a consumer shop hardly needs. Our Drupal Commerce system includes these classic B2B features:
- Customer group pricing: Individual prices per customer or customer group, including tiered prices by quantity.
- Purchase on account: Payment methods per customer group, for example invoice payment only for verified business customers.
- Company accounts: Several buyers per company with their own roles and permissions.
- Quick ordering: Order by item number or from a list, reorder previous orders with one click.
- Quote requests: Request the shopping cart as a quote instead of buying straight away.
- Order lists: Saved lists for recurring orders.
- ERP integration: Prices, stock levels and orders flow between shop and ERP via interfaces.
Rented shop or open source: where the running costs come from
Rented shop systems look affordable at the start. For typical B2B features, however, they often require a higher edition or additional extensions with ongoing fees. With Shopware, for example, the B2B features are only included in the higher editions, with Shopify the built-in B2B tools are part of the Plus plan, and with WooCommerce they are frequently added via paid extensions. With every extension, the monthly costs can rise.
Drupal Commerce is open source. There are no licence fees for the software itself, and the B2B features described are already included in our system. You buy your shop once. After that, running it is very affordable, as it only requires updates and a server.
Digital sovereignty: your shop belongs to you
With a rented shop, the provider determines prices, features and terms. If it changes its model, you have to follow. With your own shop on an open-source basis, you stay in control:
- Customer data, orders and product data are stored in your system and can be exported at any time.
- You are free to choose the server, for example with a hosting provider in Austria or in the EU.
- The source code of Drupal Commerce is open, and extensions can also be developed further by other Drupal teams.
Customisable: from configurator to AI-assisted selection
A B2B shop has to fit your products and processes, not the other way round. Because Drupal Commerce has an open architecture, we implement whatever your requirements call for:
- Product configurator: Customers put together variants, dimensions or equipment themselves and immediately see the price and can order.
- Customer-specific catalogues: Each customer only sees the items and terms that apply to them.
- AI-assisted product selection: Instead of clicking through filters, customers answer a few questions and receive suitable product suggestions. The article on AI automation for SMEs shows how AI supports processes like these.
- Integrations: ERP, CRM, shipping providers or payment providers are connected directly.
Why Drupal Commerce
Drupal Commerce is built on Drupal, an established open-source system for demanding websites. Shop and website run in one system: product pages, expert articles, downloads and multiple languages are all managed in one place. You can read when Drupal Commerce pays off in general in the article Online shop with Drupal Commerce. The article on choosing a shop platform compares the options between standard and custom development.
How your B2B shop comes to life with MOREMEDIA
It all starts with an initial consultation about your customers, your product range and your existing systems. This results in a concept with the features your business really needs. We migrate existing product and customer data, connect your ERP and build the shop in stages. After launch, we take care of updates and develop the shop further with you. You can find out more on the page about custom online shops.
For the conversation, it helps to note down briefly: Who orders from you, which terms apply, which ERP do you work with, and which features matter most?
The B2B online shop at a glance
- Classic B2B features are included in the MOREMEDIA system with Drupal Commerce.
- Open source: bought once, then only updates and a server, no ongoing licence fees.
- Customisable, from product configurator to AI-assisted product selection.
Frequently asked questions
- What is a B2B online shop?
- A B2B online shop is a shop for business customers. It offers features such as customer-specific prices, purchase on account, company accounts with several buyers and quick ordering by item number.
- Are there licence fees with Drupal Commerce?
- No. Drupal Commerce is open source, so there are no licence fees for the software. You buy your shop once, after which running it only requires updates and a server.
- Are customer-specific prices and tiered prices possible?
- Yes. Prices can be set per customer or customer group, including tiered prices by quantity.
- Can the shop be connected to our ERP?
- Yes. Prices, stock levels and orders flow between shop and ERP via interfaces, so nothing has to be maintained twice.
- Can an existing shop be migrated?
- Yes. We migrate product, customer and order data from your previous system and set up redirects so that your visibility is preserved as far as possible.
- Which custom extensions are possible?
- From product configurators and customer-specific catalogues to AI-assisted product selection, we implement whatever your requirements call for.
