How does MOREMEDIA® develop gamification concepts for campaign websites?

Gamification elements must fit the brand and motivate users intrinsically. For Gasteiner, we developed a prize competition concept that creates a real experience through animated microinteractions and mobile-first design — not just a form page.

What are microinteractions and why do they increase conversion?

Microinteractions are small animated responses to user actions – a button that pulses when clicked, an animation when submitting a form. They bring digital products to life, provide feedback, and create positive emotions that increase time on site and conversion rates.

How is user tracking implemented in a legally sound way on a campaign platform?

We implement tracking solutions in compliance with the GDPR – with clear consent management, server-side tracking where possible, and clear documentation. The sweepstakes process was also integrated in a legally compliant way, including data protection provisions.

Can MOREMEDIA® also implement a contest platform technically from end to end?

Yes — from conception and UI design to the technical development of the platform, including API connections and automated winner communication. We support the entire campaign period with performance tracking and optimizations.

Client

Gasteiner Infinity Music Tour

Prize competition and Infinity Music Tour website

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From can code to rockstar: The digital evolution of the Gasteiner Infinity Music Tour

For the Gasteiner Infinity Music Tour, we not only developed a completely new website, but also conceived and executed the social media campaign to make the event a digital experience. On the platform, fans can enter millions of codes printed on the mineral water cans and instantly claim musical prizes. At the same time, every code entry – along with attending the live events and voting in the Artist Award – earns points that let users climb five levels from “Newcomer” to “Rockstar”. The fully digitally managed sweepstakes links community engagement with gamification and puts the audience center stage, while taking the bond with the artists to a whole new level.

Digital campaign and prize draw for one of Austria's best-known festival activations.

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A central hub for fans: The new Infinity Music Tour website.

On the freshly launched website, visitors find all information about concerts, events, and exclusive throwbacks in one place. A personal dashboard keeps them up to date on their points balance, entered can codes, and votes cast for the Artist Award. An interactive timeline visualizes their progress through the five levels, playfully showing the way from “Newcomer” to the ultimate “Rockstar.” Every click becomes a milestone on the road to the grand finale.

Scan & Win: the interactive contest of the Infinity Music Tour.

With the Infinity Music Tour prize competition, fans dive into a fully digital experience world: a unique code was printed under every Gasteiner can, which you enter on the website via QR code scan or manual input to find out immediately whether you've won an instant music prize. At the same time, every code entry, every participation in the weekly Artist Award voting, and even attending a live event earns extra points that are collected in a personal dashboard. A color-coded timeline lets you track your progress through the five gamification levels – from Newcomer to Rising Star all the way to the ultimate Rockstar – at any time, while rising levels unlock access to increasingly exclusive prizes. While level 1 rewards you with a one-month Spotify voucher, level 5 already puts festival passes including camping for Electric Love or a pair of Apple AirPods within reach. Playful competition merges with direct community engagement into a seamless entertainment experience, controlled entirely via the website.

Level up: the gamification system behind the prize draw.

The Infinity Music Tour prize game rewards every interaction on the website with points and takes fans through five consecutive levels to the ultimate “Rockstar” status. Every code hidden under the tab of a Gasteiner can and redeemed by entering it on the website not only provides an instant chance to win but also credits points. Anyone who supports their five favorite artists with likes in one of the weekly Artist Award votings collects additional points toward the next level. Live attendees simply log their event visit via a QR code on site in their personal dashboard and receive hefty extra points for it. Even those who already receive an instant prize benefit: every win triggers a bonus of extra points that accelerates the climb through the levels. A central timeline in the dashboard shows at any time how close you are to the next level – and ultimately to “Rockstar” status.

At the Infinity Artist Award, the fans set the pace: every vote cast pushes their favorite artists up in real time – in the end, the community crowns the “Infinity Artist of the Year” and secures them a performance on the next tour.

Your winning moment: selecting prizes in the dashboard.

After scanning the QR code on your Gasteiner can and manually entering your individual code on the website, you instantly find out whether you have won — and if you hit, the prize selection dialog opens right away. All rewards of your current level are actively highlighted there, while higher-tier prizes are shown as a preview to motivate you toward the next level-up. With one click you secure your prize, and thanks to the progress bar you always keep track of how many points you still need for the next level and the coveted top prizes.

The throwbacks bring the unforgettable moments of past Infinity Music Tour events back to life – from the first beats to the magical finales, available on the website anytime.

Social media at its best: posts, reels, and campaigns for maximum reach

In our social media strategies for the Infinity Music Tour, we combine emotional posts and dynamic reels with precisely targeted ads. That's how we ensure that not only the concerts and recaps go viral, but that the prize draw and the Artist Award also stay consistently present in the feed. With organic content we spark curiosity, with paid ads we reach new target groups precisely — and together, all formats boost engagement, code entries, and voting participation over the long term.

How we worked

From the first briefing to the result — structured and transparent in clearly defined steps.

01 — Concept
Developed the gamification mechanics, defined the prize draw logic, coordinated legal review.

02 — UX/UI Design
Designed the campaign website, implemented animated microinteractions, realized a mobile-first design.

03 — Development
Technical implementation of the prize draw platform, integrated user tracking and API connections.

04 — Campaign Support
Social media support, performance tracking, prize draw handling.

We have been working with MOREMEDIA® for several months now and are very satisfied with their work. The agency always meets the agreed deadlines – projects are completed on time and reliably, even when changes are requested at short notice. The output is always of the highest quality – creative and innovative solutions that regularly exceed our expectations. The team is always easy to reach and responds quickly to inquiries – usually within a few minutes. Working with MOREMEDIA® is very pleasant and professional. We can warmly recommend MOREMEDIA® and look forward to many more successful projects!

Lukas Astegger |

Source: Google